Explore the forefront of strategic brand identity on Brand Champions with Mike White and Janine Hogan, sponsored by Vendasta. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, White and Hogan spoke with Renee Miller.
Renee Miller
Founder of The Miller Group
Website Address: https://www.millergroup.com/
Short company description:
You need results. We know how to get you there.
Whether you’re struggling to build a brand, launch a product, reach a new audience or get more from your marketing, the goal is the same: make something happen. For 35+ years, over 250+ engagements, The Miller Group turns business challenges into opportunities, generating more than $1 billion in revenue for challenger brands and social impact organizations. We’re a creative agency built around strategy, research, and results. From customer acquisition and go-to-market planning to content and digital marketing, we bring you the kinds of insights and Big Ideas that enable you to outthink, not outspend, your competitors.
If you had one message to get across to future customers, what would it be?
It’s not about what your company makes, it’s what they make possible.
How did you get started in your field of work?
I’ve always been a creative type with a focus on business development. You could say that I started more entrepreneurial journey around 11 or 12, doing plays in my rec room and charging for them.
What is one tip that you would give when it comes to marketing?
Define a key objective, target audience, challenge you are trying to solve before embarking on marketing.
The biggest change in marketing that you see coming in the next 5 years is?
Consolidation of outside agencies as clients focus more efforts on in-house services.
